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Search Engine OptimizationSearch Engine
Search engine optimization and website positioning is challenging task. Google changes the structure frequently making the search better for end users. SEO is not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories like Google.
Website optimization - Better design and development.
web promotion & development activities
Search Engine friendly content writing
Submission and tracking to over all major and support Search Engines and Directories.
Key points for better SEO website:SEO friendly Content
Website contents should be related to its category. Extensive keyword-rich content will need to be added to individual pages to improve rankings. Add keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.
Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose 'marketing appeal'.
Frames are roadblock for search engines. Very few top-ten ranked sites use frames. Frames increase the file size and the total number of words that make up a web site. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against use of frames.
Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.
All web site pages should be as close to the root directory as possible, as pages closer to the root directory are often given more weight with the engines; e.g., www.domainname.com/page1.htm as opposed to www.domainname.com/directory/page1.htm. Pages closer to the root also seem to have higher PageRanks in Google.
Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches.
Any folder should not have more than 30 files in it
All images should be in a folder called images
Page heading should contain keywords.
Page should be named after the top keyword, which is being targeted for that page.
Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag
Keeping the header clean so that keywords can be found as early as possible in the body.
Use of unique title tag (8-10 words), Meta description (less than 200 characters), Meta keywords (make sure you do include spaces between each keyword) for each page.
The only META tags that you MUST have are the "description" and "keyword" tags
Use of sitemap is important, and should be linked from each page of the site
Use of robots.txt file
We have listed more general analysis and recommendations above, that work on wide variety of search engines. We cannot provide search engine specific information for your site at the proposal state.
Benefits1)Economical compared to Adwords and PPC
Organic listings are essentially free. When you are listed at the top, you don't need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don't have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
With Analytics and reporting tools, you'll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You're the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may misclick on an ad. A hit from google is much more valuable over a hit from an ad.
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
Unlike advertisements the effects of SEO are permanent. They don't suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.